DOE SOLID STATE LIGHTING PROGRAM
How two decades of clear, credible communications helped take solid-state lighting from a lab breakthrough to the light in nearly every American building.
What We Did
Akoya Helped DOE Guide the LED Revolution
Akoya has been the communications partner for DOE’s Solid-State Lighting program since 2003, across the full arc from emerging technology to mainstream solution. We wrote, edited, and designed the program’s infographics, videos, publications, and website; built and sustained an email community for the SSL field; ran the annual workshops that made DOE the field’s credible center of gravity; and launched the L Prize competition that pushed manufacturers toward higher-quality products.
Separating Myths From Facts
The work evolved as the technology did. From 2003 to 2008, it was about credibility: positioning DOE’s research as high-value and high-integrity, and building the website, listserv, and workshops that made the program the go-to source. As LEDs matured, we widened the audience, pitching national trade press, expanding DOE’s presence at energy and lighting conferences, and running the L Prize as a full launch-to-rollout campaign. Since 2015, we’ve helped DOE communicate the next frontiers: connected lighting, spectral tuning, the effects of light on human health, and agricultural applications. Through every phase the goal held steady: keep DOE’s efficiency and quality goals at the center of the national conversation, and keep DOE the trusted, unbiased voice on where lighting is headed.
Collaborating with brilliant scientists at the Department of Energy and Pacific Northwest National Laboratory, we helped guide the LED lighting revolution in the early ‘Wild West’ days with clear, concise communications that separated myths from facts.
Karen Marchese, Project Manager
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Let’s work together
Reach out to genna@akoyaonline.com or complete our contact form to to discuss your communications needs and to develop a scope of service and quotation.